![]() Such a strategy has basically been in place since the IDF’s 2008 Gaza incursion in the early days of YouTube, when they started posting footage of air strikes on their official channel, says Rebecca Stein, professor of cultural anthropology at Duke University and author of Screen Shots: State Violence on Camera in Israel and Palestine. There’s even an IDF ASMR video on TikTok, featuring the dulcet tones of a gun clicking and a soldier polishing his boots. The IDF is incredibly internet-savvy, jumping on trends, posting increasingly baffling memes, and putting its own spin on various internet phenomena. (The IDF did not respond to a request for comment.) But it’s fair to say that IDF soldier thirst traps are part and parcel with the official IDF’s general strategy to use social media to win hearts and minds across the globe. ![]() It’s not clear what the IDF’s official stance on such content is: though the military ostensibly has guidelines restricting “unbecoming online content,” Deri herself has been featured on the official IDF TikTok page, and her page is still active. In the context of the most recent turmoil in Gaza, which has left 13 Israelis and over 240 Palestinians dead, many criticized Fadeev’s content for making light of the Israeli military’s actions and attempting to put a sexy face on the conflict.Įvery Awful Thing Trump Has Promised to Do in a Second Term Earlier this month, she posted a video of Israeli soldiers playing soccer with Palestinian children in another, she dances and preens at the camera while the caption, “when they tried to destroy your nation but you ended up having one of the most powerful armies” flashes on-screen. ![]() In addition to being well-versed in the art of monetizing her personal brand, Fadeev is a reservist in the Israel Defense Forces, and much of her page is devoted to pro-Israeli military content. She’s cultivated a brand as an Airsoft shooting game enthusiast, maintaining a separate Instagram account under the handle sponsored by a tactical gear store, and she regularly posts catgirl videos and kawaii (a Japanese-inspired cutesy aesthetic) cosplay on her TikTok page. On TikTok, where she’s racked up nearly a million followers, she’s mastered the art of the coquettish facial expression, balancing it with angles that show off her rear end. With her long, lush blond hair, almond-shaped blue eyes, and expertly manicured brows, influencer Natalia Fadeev bears a striking resemblance to model Gigi Hadid. ![]()
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